Writing Prescription Nineteen

WHAT MAKES A GREAT WRITER? Someone with a mastery of the language,a gift for storytelling, wit and insight, an amazing vocabulary and classical education.

Say what you mean. Keep it short. Be humble. Practice seeing the world with other people's eyes; you will become much better at responding to an audience in a relevant way.

GREAT WRITERS TELL STORIES -

Why do stories work? We humans have an enduring fascination with each other as people. Our inquisitiveness over what happens in the lives of others drives marketing and sales. Being ahead of the 'curve' gives you a great advantage when blogging about your website.

GREAT WRITERS SURPRISE -

Everyone loves surprises. Great businesses are built on doing the right thing, consistently and with competence. The transactions which occur benefit both parties and each should come away satisfied with the experience. Every outgoing tweet or blog should be designed to reinforce our standing in the market. Deliver consistently with insight, information, wit and something fresh and new to keep readers engaged.

Rediscovering grammar -

LITTLE USED WORDS:

Acclivity: ascending

Acumen: sharpness

Adulate: to flatter

Alter ego: other self

Anodyne: painless

Arcane: secret

Arrogate: to ask

Bona fide: good faith

Cacography: to write

Caveat: to beware

Choleric: anger

Coruscate: to glitter

Desultory: superficial

Dilatory: tending to delay

Eclectic: to select

Egregious: distinguished

Empirical: experience

Eschew: to shun

Esoteric: inner

Faux pas: false step

Fresco: fresh

Froward: turned away

Gaffe: to blunder

Garrulous: to chatter

Heuristic: to discover

Iconoclast: breaker

Immolate: to sacrifice

Incipient: to begin

Jejune: empty

Karma: action

Limpid: clear

Mitigate: to soften

Mutation: to change

Nemesis: to distribute

Nous: mind

Obsolescent: to become old

Panacea: healing everything

Pejorative: to make worse

Pellucid: to shine through

Picaresque: rogue

Pinguid: fat

Plenary: full

Putative: to think

Querulous: to complain

Recondite: hidden away

Salubrious: health

Sedulous: zealous

Sophism: clever

Specious: beautiful

Ubiquitous: everywhere

Zenith: path