Writing Prescription Nineteen
WHAT MAKES A GREAT WRITER? Someone with a mastery of the language,a gift for storytelling, wit and insight, an amazing vocabulary and classical education.
Say what you mean. Keep it short. Be humble. Practice seeing the world with other people's eyes; you will become much better at responding to an audience in a relevant way.
GREAT WRITERS TELL STORIES -
Why do stories work? We humans have an enduring fascination with each other as people. Our inquisitiveness over what happens in the lives of others drives marketing and sales. Being ahead of the 'curve' gives you a great advantage when blogging about your website.
GREAT WRITERS SURPRISE -
Everyone loves surprises. Great businesses are built on doing the right thing, consistently and with competence. The transactions which occur benefit both parties and each should come away satisfied with the experience. Every outgoing tweet or blog should be designed to reinforce our standing in the market. Deliver consistently with insight, information, wit and something fresh and new to keep readers engaged.
Rediscovering grammar -
LITTLE USED WORDS:
Acclivity: ascending
Acumen: sharpness
Adulate: to flatter
Alter ego: other self
Anodyne: painless
Arcane: secret
Arrogate: to ask
Bona fide: good faith
Cacography: to write
Caveat: to beware
Choleric: anger
Coruscate: to glitter
Desultory: superficial
Dilatory: tending to delay
Eclectic: to select
Egregious: distinguished
Empirical: experience
Eschew: to shun
Esoteric: inner
Faux pas: false step
Fresco: fresh
Froward: turned away
Gaffe: to blunder
Garrulous: to chatter
Heuristic: to discover
Iconoclast: breaker
Immolate: to sacrifice
Incipient: to begin
Jejune: empty
Karma: action
Limpid: clear
Mitigate: to soften
Mutation: to change
Nemesis: to distribute
Nous: mind
Obsolescent: to become old
Panacea: healing everything
Pejorative: to make worse
Pellucid: to shine through
Picaresque: rogue
Pinguid: fat
Plenary: full
Putative: to think
Querulous: to complain
Recondite: hidden away
Salubrious: health
Sedulous: zealous
Sophism: clever
Specious: beautiful
Ubiquitous: everywhere
Zenith: path